In Promote we make use of two functions, Publish and Promote. These are important to distinguish between because posting is such an important part of our platform.

• Publish: Sends post to Website or Feed
• Promote: Sends Published post to Social Media and Email Outlets.

When we talk about a Post, we usually mean the referred article as a whole or the act of posting. If you ever get confused just keep in mind that Publish comes BEFORE the Promote. You cannot Promote without having Published.